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What is Survey Qualification?

Short answer: Survey qualification is the screening process that determines if you match what a survey is looking for.

Definition​

Survey qualification refers to the process where market research surveys screen respondents to find people matching specific criteria. When you start a survey, you answer screening questions. Based on your answers, you either:

  • Qualify → Continue to the full survey and earn XP
  • Disqualify → Don't match the criteria, survey ends

Why Qualification Exists​

Survey clients pay to reach specific audiences:

  • "Parents with children under 5"
  • "People who purchased a car this year"
  • "IT professionals in companies with 50+ employees"

Screening ensures survey data comes from the right people.

Typical Qualification Rate​

A 30-50% qualification rate is normal. Even frequent survey takers get disqualified regularly.

Factors That Affect Qualification​

  • Demographics - Age, gender, location, income
  • Employment - Industry, job role, decision-making power
  • Behaviors - Recent purchases, brand usage
  • Quota - Survey may have filled its slots

Improving Qualification Rate​

  • Complete your profile fully
  • Answer screening questions honestly
  • Be consistent across surveys
  • Try multiple survey routers
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